"Be the Key," Dawson County Family Connection's underage drinking prevention campaign, conducted a community-wide survey in spring 2016 to find out what adults think about underage drinking in the area. This survey was a follow up to one conducted in 2014 and 2015 to help the campaign refine its media strategy and education efforts. Of the approximately 280 responses collected, 45% were parents of teens in Dawson County schools and 88% were under the age of 60.