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Dawson County Chamber of Commerce holds ribbon cutting for Elemental Rocks and Herbs
elemental ribbon cutting
On Wednesday Feb. 16, the Dawson County Chamber of Commerce held an official ribbon cutting for Elementary Rocks and Herbs. - photo by Erica Jones

On Wednesday Feb. 16, the Dawson County Chamber of Commerce held an official ribbon cutting for Elemental Rocks and Herbs, located at 16 Bernard Long Street Suite 100. 

Elemental Rocks and Herbs is a shop in downtown Dawsonville that offers dozens of herbal tea blends, skincare products, crystals and other herbal and holistic healing products. According to store owner Nicole Bowen-Wiley, she started Elemental as a way of bringing her passion to Dawson. 

“This is my love — I’ve been doing herbalism for about 15 years and I wanted to bring herbal and holistic living to more of Georgia and Dawsonville,” Bowen-Wiley said. “I make herbal teas; I make all the skin care; I make everything in here except the candles and the rocks.” 

Bowen-Wiley said that she had been making products for her friends and family for many years, and that opening a brick-and-mortar location in Dawsonville has been a way for her to teach others about herbalism and about holistic healing. One of her specialities is her wide array of herbal tea blends, which cover a large range of ailments that they aim to help with. 

“People come in here looking for herbal teas or saying ‘hey I have this ailment can you help resolve it or make it a little bit better’, so I make tea blends for that,” Bowen-Wiley said. “I have teas for gut healing, I have anti-inflammatory teas, I have some for allergies, I have some for women’s hormonal issues, I have some for stress; I also have elderberry syrup, I have krud kutter, I have all kinds of interesting stuff.” 

In a presentation before the ribbon cutting, Dawson County Chamber of Commerce President and CEO Mandy Power welcomed Bowen-Wiley to the chamber, saying how happy she and other chamber members are to have Elemental in the city. 

“We have known Nicole for a while and she’s done an amazing job in here,” Power said. “It’s beautiful, it smells incredible, and it’s in the city which we absolutely love.” 

Also present at the ribbon cutting was Dawsonville City Council member Will Illg, who said that he’s been in contact with Bowen-Wiley as she’s gotten Elemental up to speed and that he couldn’t be prouder of all the hard work she’s put into opening her storefront. 

“This [building] did not look like this she came in here, so she did a lot of her own work, poured a lot of her own blood, sweat, tears, money and resources into this,” Illg said, “so I’m very proud that you’ve joined the chamber and that you’ve opened up shop.” 

Power added that, in a time when so many people are more aware of mental and physical health, a business like Elemental is an asset to the community. 

“In a day and time where we’re all more conscious of wellness both mentally and physically, this is a great business to have here in our community, so we’re so happy to have you here,” Power said. 

Elemental Rocks and Herbs is open Wednesday through Saturday from 10 a.m. to 5 p.m., and also offers online shopping options at