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Crumbl Cookies officially opens for business in Dawson County
Crumbl’s rotating menu offers new flavors of giant, handmade cookies each week. - photo by Erica Jones

On Friday March 4, dozens of excited people lined up outside of the newest location of Crumbl Cookies in Dawson County. Balloons decorated the front of the store, and music blasted from the speakers set up out front as the DJ called customers up to spin the pink wheel and claim their free prizes. Families sat on the outside patio, smiling and laughing as they enjoyed giant cookies made fresh that day at the store.

A Crumbl customer spins the prize wheel during Crumbl Cookies’ grand opening celebration on March 4. - photo by Erica Jones

The Dawson location of Crumbl Cookies, known for its giant cookies, unique flavors and rotating menu that gives customers new options each week, officially opened for business last week with a grand opening celebration on March 4. 

The cookie shop, located at 12 Dawson Market Way Suite 200, had been in the works for over a year and is the third location opened by co-owners Lance Jeffreys and James Griffin, who opened the Cumming location in 2020 and the Alpharetta location in 2021. 

The store’s grand opening week kicked off with a ribbon cutting by the Dawson County Chamber of Commerce on Wednesday March 2. In a ceremony preceding the ribbon cutting, Dawson County Chamber of Commerce President and CEO Mandy Power welcomed Jeffreys and Griffin to the community, expressing her excitement for the store to open. 

“We are here to celebrate Crumbl Cookies, we are so glad that y’all came out to celebrate with us; it’s been a long time coming for these two gentlemen coming in,” Power said. “And now I don’t have to drive all the way to exit 13 to get Crumbl cookies!” 

On Wednesday March 2, the Dawson County Chamber of Commerce held a ribbon cutting for Crumbl Cookies. - photo by Erica Jones

Before cutting the ribbon, Jeffreys and Griffin also addressed the assembled Chamber of Commerce members, store employees and community members. 

"We are so excited to be in Dawsonville; as James calls it ‘Awesome-ville’,” Jeffreys said. “It’s such a warm, awesome community, and like I said we really love it up here so we’re excited to be here and meet you all. We’ve got a great team; they’ve been really helpful and it’s been awesome getting to know each and every one of them.” 

Crumbl Cookies held its soft opening on March 3, followed by the store’s grand opening on March 4. Dozens of people flocked out to the store throughout the grand opening day to enjoy the music and giveaways and to try out Crumbl cookies for themselves. 

Jeffreys said that the turnout for both the soft opening and the grand opening was great, and that meeting people in the Dawsonville community has really made him, Griffin and their staff feel welcome. 

Crumbl’s rotating menu offers new flavors of giant, handmade cookies each week. - photo by Erica Jones

“It’s going great; the turnout has been awesome, people are so friendly and nice, and I think everybody is really excited,” Jeffreys said during the grand opening celebration. "I think word of mouth is getting everybody excited about cookies and the selections, and it just feels like a party.” 

The grand opening went from 8 a.m. to midnight on March 4, and Jeffreys said that the turnout had been steady all day. 

“We actually had 12 people waiting at 8 a.m. when we opened,” Jeffreys said. “Everyone’s just always excited about the cookies and trying them.” 

Crumbl Cookies boasts a rotating menu of cookie flavors, all of which are made from scratch with fresh ingredients at the store each day. The menu offers six flavor options and always includes milk chocolate chip and chilled sugar cookies, but the other four flavors change weekly, allowing for a new experience each week. 

On Friday March 4, the Dawson County location of Crumbl Cookies officially opened for business with a grand opening celebration. - photo by Erica Jones

The weekly four flavors can be anything from key lime to red velvet to the cornbread cookie, and the full menu includes well over 100 options for the weekly menu to pull from. The new menu posts each week on Sunday at 8 p.m. on all of the store’s social media sites, and Crumbl fans are always excited to see what flavors are offered for each week, Griffin said. 

In addition to the cookies, Crumbl also offers several flavors of “Crumbl Cream” ice cream and dozens of options for smaller-sized catering cookies. 

The new Dawson store includes a self-order kiosk allowing guests to build their own virtual cookie box before placing their order, as well as options to order at the front register or through the app for pickup, either in-store or curbside. The store also has an outside patio area with tables and chairs for guests to sit and enjoy their cookies.

Crumbl Cookies is open Monday through Thursday from 8 a.m. to 10 p.m., Friday through Saturday from 8 a.m. to midnight, and closed on Sundays. 

To learn more about Crumbl Cookies and to see each week’s menu, go to