Women’s plus size clothing brand Torrid announced last week it will open a new retail store at Dawson Marketplace on Oct. 9 with a grand opening event scheduled for Oct. 13.
“We believe fit is everything. It’s what our customer wants and it’s what Torrid does best,” said Liz Muñoz, CEO of Torrid. “We are passionately committed to celebrating every shape, every size and every curve of our customer. It’s not just about trends this fall. We’re breaking the rules of ‘inclusive sizing.’ Our teams do not fit on mannequins, but on real women. And that’s how Torrid gets fit right.”
Since launching in 2001, Torrid stores have provided real, style-savvy women a unique shopping experience tailored exclusively to them. With almost 600 stores across the U.S. and Canada, this growth is a testament to the brand’s success in reaching and empowering women of all sizes to unapologetically embrace all that they love about fashion.
Torrid’s collections of fashion apparel, accessories, swimwear, lingerie and shoes are designed exclusively for women sizes 10 to 30—each piece is made and constructed specifically to fit and flatter curvy figures, rather than being a “sized up” version of a fashion piece. Once developed, each piece is tried and tested on women of different sizes and shapes to ensure a fit that’s unmatched in the industry.
“Our jeans are an example of our commitment to an exceptional fit,” said Muñoz. “Like most curvy women, I’ve struggled to find jeans that look and feel perfect for me. That’s why our designers go to great lengths to make perfect-fitting jeans that are created with curves in mind. One of my favorite things is when a customer tries on a pair of Torrid jeans for the first time and realizes how amazing she feels.”
The 3,249 square-foot Torrid store is located near Five Below. Torrid will celebrate the store’s grand opening event at 10 a.m. on Oct. 13. The first 50 customers will get a mystery Torrid gift card valued up to $100. The next weekend, Oct. 20, Torrid will be giving out mystery scratcher coupons to the first 100 customers.
The Dawson Marketplace is located at 136 Marketplace Parkway in Dawsonville.