Women’s plus size clothing brand Torrid announced last week it will open a new retail store at Dawson Marketplace on Oct. 9 with a grand opening event scheduled for Oct. 13. “We believe fit is everything. It’s what our customer wants and it’s what Torrid does best,” said Liz Muñoz, CEO of Torrid. “We are passionately committed to celebrating every shape, every size and every curve of our customer. It’s not just about trends this fall. We’re breaking the rules of ‘inclusive sizing.’ Our teams do not fit on mannequins, but on real women. And that’s how Torrid gets fit right.” Since launching in 2001, Torrid stores have provided real, style-savvy women a unique shopping experience tailored exclusively to them. With almost 600 stores across the U.S. and Canada, this growth is a testament to the brand’s success in reaching and empowering women of all sizes to unapologetically embrace all that they love about fashion.