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Music and Coffee: Because Coffee to host free outdoor “drive-in” concert this Friday
because coffee event preview
On Friday, Nov. 6, Because Coffee in Dawson County will be hosting a free drive-up concert featuring local artists and raising donations for a local group in the school system.

If you are in the mood for some live music, great coffee and Friday night fun, then Because Coffee has an upcoming event just for you. 

This Friday, Nov. 6, the Dawson County based coffee house will host a free drive-up concert featuring local bands as part of the business’s “Birthaversary Shindig”. 

Doug Cole, owner of Because Coffee, said that the end of May marked one year of his business being open in the community, but due to COVID-19 they were unable to throw an event to mark the occasion. But now they’re ready to do it big time. 

“Our first anniversary was on May 25, and like many people we couldn’t do anything back then,” Cole said, “so we decided to do it now and to make it an outside drive-up concert.” 

Cole said the event will be a full production concert, featuring two local bands, held in the parking lot at 240 Dawson Village Way Suite 100 in Dawsonville. Because the event will be held outside, attendees will have plenty of room to safely social distance while still enjoying the music, Cole said.  

“People are welcome to get out of their car and bring a chair or a blanket,” Cole said, “and we’ll have plenty of room to spread out.” 

Two bands will be playing at the concert: Music Authority’s Beyond, a student band from a music school in Cumming, and Okay Kenedi, an indie pop/rock band based out of Cumming that will headline the event. 

“They’re a real high energy, lot of fun, light hearted and just a real positive band,” Cole said. “It’s gonna be a whole setup — all the staging, the trussing, the lights, A/V, front of house; the whole nine yards.” 

Dawson County-based food truck Manny’s Tacos will be at the coffee shop starting at 5 p.m., and Because Coffee will have all their different types of coffee and drinks for sale. Local folk artist from Dahlonega, Jeffree Lerner, will also be on site selling his art during the event. Cole said that Lerner will also be donating some of his art to auction off to raise funds for the group the event will be supporting. 

“We’re really focusing on local and trying to highlight some good local people here,” Cole said. 

While the concert is free, Cole said that they will be accepting donations for a great cause: the Dawson County Community Based Instruction (CBI) program, a program for exceptional students within Dawson County Schools. 

In between the bands’ sets, seniors from the class of 2020 and the CBI will be presented with their diplomas by the Dawson County Sheriff’s Office and honored for their accomplishments. The CBI students will also be joining the feature band, Okay Kenedi, in singing one of their songs. 

“We’ll really be making a big deal about the kids,” Cole said. “So the concert’s free and we will be accepting donations to help cover some of the cost of the event, but also to be able to give back to the CBI program because we’re big believers in what they’re doing and we wanna help them do more.” 

The event will start at 6 p.m. on Friday, and music should wrap up by 8 p.m. 

For more information on the event, visit Because Coffee’s Facebook page at