Volunteers with Keep Dawson County Beautiful are encouraging community members to spruce up their neighborhoods as part of this year's Great American Cleanup. Clean Your Block Party is a nationwide initiative that starts at the grassroots level of involvement. "Most cleanup initiatives have a broad goal of impacting a community by involving a corporate effort on a public area or problem, which is a grand idea, but real change and real community improvement starts at home," said Robbie Irvin, the group's executive director.