Nutrition 400, a recently opened juice shop in Dawson County, is aimed at bringing healthy, protein-packed shakes and loaded teas to the community.
Shelly Callahan, who owns and operates the business along with her husband Ronnie and daughter Brooke, her vision of owning her own shop started with The Ville Nutrition in Gainesville.
“Carlos Figueredo mentored me into it; he’s the owner at The Ville and he encouraged me to go with my vision,” Callahan said. “We’re very thankful for his mentorship, guidance and help.”
According to Callahan, the process of opening her own shop started Labor Day weekend of 2021 and they officially got their business license in March of 2022. Since then, she and her family have been working hard to operate the shop and become involved in the community at the same time.
“We wanna be highly involved in our community but just at the same time give them a healthy option with protein shakes and natural energizing teas,” Callahan said. “So we’ve already done a teacher recognition at Silver City and dropped 140 teas there, we offer a $2 off first responders discount — we wanna help the community.”
Nutrition 400 offers a wide variety of protein-packed shakes that cover a wide range of flavors.
“They’re meal replacements so they’re high in protein, 27 grams,” Callahan said. “And we have fruity options to chocolate options and anywhere in between.”
In addition to the shakes, the business offers loaded teas, which also come in a wide variety of flavors. The teas are completely sugar free, and the shakes are low-fat, low-carb and low-sugar.
According to Callahan, the goal of the shop is to be a spot to relax and enjoy the tasty yet healthy shakes and loaded teas.
“We built it out to be a spot to relax; our slogan is ‘come in and take a load off while you get loaded’,” Callahan said. “And we’re kid-friendly, so we have kid tables, coloring books, crayons — we’re just a family environment.”
So far, Callahan said that the reception to the new business has been favorable, with community members coming in to try the drinks and support a new local spot. She added that, while the process of bringing her vision to reality has taken some time, she and her family are incredibly excited to finally have their shop open.
“I actually had the name picked out before the spot was picked out cause I was determined to be off of 400,” Callahan said. “So now to see the vision come to light is amazing.”
This weekend, the shop will host a “photos with the Easter Bunny” event on Saturday April 16. For more information, Callahan said to make sure to follow Nutrition 400 on social media.
Nutrition 400 is located at 66 S 400 Center Ln #110, and the shop is open from 7 a.m. to 6 p.m. Monday through Friday, 9 a.m. to 3 p.m. on Saturdays and closed on Sundays.