Custom apparel and printing company Lanier Goods Co. is officially open in Dawson County and offering its embroidery, digital and screen printing, promotional items, design services and more to the community.
The business was first started several years ago when co-owners Kellie Aucoin and Deborah Crittenden decided to take their hobbies to the next level.
“About five years ago I decided that I was going to switch career ideas, take my little hobby the next step up and move into promotional products, custom apparel and that type of thing,” Aucoin said. “I came across Deborah who had been doing embroidery for 20 years or so, both of us working out of our basements, and we decided after a couple years working together we were going to step it up and take it to the next level.”
Aucoin and Crittenden first began Lanier Goods Co. in Forsyth County before moving it to its new location in Dawson County, where they officially reopened at the beginning of January. On Feb. 7, the Dawson County Chamber of Commerce held a ribbon cutting ceremony for the business, welcoming the owners and their employees to the community.
“Never in either of our wildest dreams would we be where we are right now, but we’re super excited to be here in Dawson and look forward to working with each and every one of you,” Aucoin said during the ceremony.
Lanier Goods Co. offers custom embroidery, digital and screen printing, sublimation, engraving, signage, corporate apparel, paper goods, promotional items, decals, design services and more. Aucoin said that, because everything is done in-house at their new location, this allows them to better serve their customers.
“We do our own custom apparel here in house, so we do have pretty good turnarounds, low minimums, and we do promotional items as well,” Aucoin said.
Before cutting the ribbon, Dawson County Chamber of Commerce President and CEO Mandy Power welcomed Aucoin, Crittenden and their employees to the Dawson County community, expressing her excitement at having their business move into the county.
“We’re very excited to have another opportunity to have somewhere where we can have corporate ‘swag’ as my team likes to call it, and Dawson County pride wear as well,” Power said.
Lanier Goods Co. is located at 212 Grogan Drive, Suite 500 and is open Monday through Friday from 9 a.m. to 5 p.m. For more information about the business and its services, go to laniergoods.com, call 770-283-8489 or email firstname.lastname@example.org.