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CBD-infused aromatherapy store cuts ribbon at Outlet Mall
On Oct. 8, the Dawson County Chamber of Commerce officially cut the ribbon on new local business Broad Essentials. - photo by Erica Jones

On Friday Oct. 8, the Dawson County Chamber of Commerce held an official ribbon cutting for Broad Essentials, a new local business specializing in CBD-infused aromatherapy, bath and body, skin care and wellness. 

Broad Essentials is owned by husband and wife duo Lauren and Chris Cope, who moved to Georgia from California three years ago. 

“I originally came up with this idea with my husband Chris,” Lauren Cope said. “Chris had one of the most successful cannabis dispensaries in the bay area, so we’ve taken our knowledge and our science behind the plant and really created this product that provides a true benefit to people.” 

Dawson County Chamber of Commerce President Mandy Power introduces Broad Essentials owners Lauren and Chris Cope during the ribbon cutting on Oct. 8. - photo by Erica Jones
Cope and her husband create every product personally, from CBD infused essential oils and lotions to candles and bath soaks. Lauren Cope said that they never put anything on their shelves without making sure it first reaches the high standards they have set for themselves. 

“We test, test, test to make sure it’s perfect before we put it on the shelves, so there’s definitely a little bit of love in everything you see in here,” Cope said. 

Seeing their idea grow from a concept to a product and now having their own storefront is both requiring and exciting, she said.

“For us, it’s kind of a passion project that we’ve been working on for the last two years, so to see it here in this form has really brought it to life for us,” Cope said. “We’re just really happy to be here; that’s really just the big message we want to get out there.” 

Before cutting the ribbon to welcome the new business to Dawson County and into the Dawson County Chamber of Commerce, Chamber President Mandy Power told the Cope family how happy she and the rest of the chamber members are to have them in the community.

“We love having small businesses join the chamber,” Power said to Lauren and Chris Cope. “We are all one big happy family here, and we’re very super excited to have you.” 

Broad Essentials is located in the North Georgia Premium Outlet Mall off of Highway 400 in Dawson County. For more information on Broad Essentials and the products the business offers, go to