Developers announced on Friday two new stores will be joining Publix in the new retail center at the southeast intersection of Ga. 400 and Dawson Forest Road.

Totally Running and Top Cleaners are set to open locations in the 98,400-square-foot Halpern Enterprises Dawson Crossroads across the highway from North Georgia Premium Outlets.

Set to open in the fall of 2016, a 45,600-square-foot space, Publix supermarket will anchor the shopping plaza, where Brooklyn Joe's Pizzeria, Lee Nails, Great Clips and a Chili's restaurant outparcel have already signed on to open locations.

Halpern representatives said the high-traffic intersection that sees nearly 33,000 vehicles per day is a prime location for the development.

"We have a strong relationship with Publix and enjoy working with them," said John Brozovic, regional leasing director at Halpern Enterprises. "Publix is a high-quality brand that fits in well with other tenants and will certainly benefit the 35,000 nearby households."

Officials with the Development Authority of Dawson County have spent several years talking to developers interested in the location.

"The Dawson County Development Authority has been working with Publix on different possibilities for site locations and ideas for a number of years," said Charlie Auvermann, executive director of the Development Authority of Dawson County. "Many citizens over the years have requested a Publix, so we are quite excited they are coming to Dawson County."